This issue marks the first full year of publication of our weekly newsletter- “What’s Happening in Danish America”. Who could have imagined a more eventful year?
Last January, we began with one primary goal in mind- to strengthen our Danish American community by promoting every gathering, activity and meeting of every Danish American organization we knew. Who knew that just a few weeks later, the spread of the COVID-19 virus would disrupt the entire world?
Every Danish American organization was affected and our approach immediately changed. Instead of announcing upcoming events, we announced cancellations and closures, and spread the word about scheduling changes of all those organizations. We hope that information was helpful to everyone.
Other strategies evolved to help strengthen the Danish American community during the pandemic. As travel across the country became risky, we brought exhibits to new venues. When fund raising events were canceled, we created the “Hike for Danish America” to raise much needed funds for all our organizations. Also, our website grew as we strove to engage and better inform our new audience. All these efforts brought new members into the Danish American community, preserving and promoting our heritage for generations.
Looking ahead to the “post pandemic” days of 2021, we are ready to serve and we’re resolved to increase the growth of the Danish American community even more effectively. Already in December, we’ve added an Instagram account- @danishamerica instagram.com/danisamerica/. This outlet targets younger Danish Americans, broadening our audience.
In the coming year, we will seek sponsors from our business arena to support both the newsletter and our website. All funds raised by these sponsorships will go directly to organizations of the Danish American community. An all-volunteer organization, the NFDA will pass 100% of these sponsorship proceeds on to benefit Danish America. Won’t you please be part of this effort?
Please recommend our website to your friends. Invite them to subscribe to our free newsletter. Although we already reach thousands interested in Danish culture, more subscribers to our newsletter and more viewers to our website will mean sponsorships become more attractive to potential patrons. With the help of each reader, our audience will grow, hopefully double. With growth like that, we could send more support to all Danish American organizations.
Thank you for standing with us this first full year of operation! Your support energizes us to do even more for Danish America. If you have suggestions or comments, please contact us.
Here’s to a better year and a prosperous 2021 for all. On behalf of the National Foundation For Danish America, and my colleagues Katrine Vange, Karin Wasler, and Linda Steffensen, I sincerely wish you a Godt Nytår!
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